Fast Facts
Mars Belgium – established in 1962 – employs over 300 associates at two locations and in the following business categories: Food, Chocolate and Petcare.
Mars produces & brings to market a wide range of most famous chocolate bars & bite size products in the world like Twix, Snickers, Mars & M&M’s.
Mars produces & brings to market a wide range of most famous chocolate bars & bite size products in the world like Twix, Snickers, Mars & M&M’s.
Client’s request
Mars Belgium has challenged CPM to ensure full distribution & visibility of M&M’s brands in all Out of Home channels in accordance with the M-ball activation which is Mars biggest (360°) activation ever in Belgium on Mars biggest chocolate Brand.
For the Out of Home market, Mars has therefore developed an impactful M&M’s Belgian Color limited edition & a smart prepacked M&M’s counterdisplay. The main objective was to maximize the presence of the M&M’s Belgian Color limited edition in most of shops and optimize the visibility on counter via showbox/counterdisplay.
For the Out of Home market, Mars has therefore developed an impactful M&M’s Belgian Color limited edition & a smart prepacked M&M’s counterdisplay. The main objective was to maximize the presence of the M&M’s Belgian Color limited edition in most of shops and optimize the visibility on counter via showbox/counterdisplay.
CPM solution & implementation:
A dedicated team of sales representatives has covered a selection of Out of Home shops and has sold the prepacked M&M's counterdisplay during the 3 months of the activation period
Results
Full presence of M&M's Belgian Limited edition on counter
