P&G Belgium
Services
Dedicated Sales force 8 Sales Reps, 1 FSM, 1 CSA
Industry
FMCG
KPI’s *Promo Volume
*10.000 calls/year
*Ex factory Volume/ account
Dedicated Sales force 8 Sales Reps, 1 FSM, 1 CSA
Industry
FMCG
KPI’s *Promo Volume
*10.000 calls/year
*Ex factory Volume/ account
Context
Impulse Brands need visibility and cross merchandising implementation
Objective / Approach
Setup of a specific boost on Secondary location during MAY and JUNE 2010
Specific PLV Material + Tool Kit for the store (coupons, stickers, free goods)
Incentive for the Team
Coverage definition: Every opportunity must be taken
Specific PLV Material + Tool Kit for the store (coupons, stickers, free goods)
Incentive for the Team
Coverage definition: Every opportunity must be taken
Results
- 458 Secondary Placements
- within 43 working days
- 15% above objective
