Sony is a leading global manufacturer of audio, video, communications and information technology products. We believe the power of technology can realise new ideas and stimulate the senses, allowing us to create entirely new experiences.
Above all else, at Sony Europe we believe our purpose is to enrich life through technology.

Client Request

Habe 2 teams of 3 people in 2 moviehall’s during one month.
Focus on information and demonstration of new SONY 3D television
In collaboration with advertising agency.

Solution CPM

2 teams opeational during high traffic moments, before and after the start of the
movies
Specific tasks for promoboys/girls
One boys to attract people to go into the box
One girl/boy to guide the people into the demonstration room and give short explanation
Focus on customer information and 3D experience

2 teams of 3 people during the whole month of May
Presence in two moviehall’s at top locations in Belgium (Antwerp and Brussels)