Fast Facts
Since our earliest days as a small Baltimore machine shop, Black & Decker has remained steadfastly focused on customer needs. Learn more about how we’ve earned our reputation for quality, ingenuity and value-conductiong business and innovating in a way that would make our founders proud.
Client Request
Generation of sales in the Black & Decker shop in the shop DIY stores.
Organization of demonstrations in DIY independent stores.
Maintenance of shop in the shop
Organization of demonstrations in DIY independent stores.
Maintenance of shop in the shop
Solution CPM
On a different frequency we are taken care of the demonstrations in the Black &
Decker Shop in the shops
Focus on customer information communication
Sales oriented
Profile of DIY men.
Decker Shop in the shops
Focus on customer information communication
Sales oriented
Profile of DIY men.
Results
- 400 days per year
- 5 different chains and independent stores
- 1 brand – all products
- Average of 13 products sold per day
- Key information at stores level helps deciding the choices for the type of channel and/or number of demonstration days
